Telephone Tracking enables you to monitor calls out of your site and know precisely what marketing activity brought them there; whether it was from another site, Google or your own paid search campaign.
So no longer will you need to guess how your caller has found you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords have an inborn need to monitor the calls that relate to their keywords, to be able to comprehend which keywords provide call conversions. markting call tracking With no visibility of telephone conversions, it’s not really feasible to figure out if your investment from the keywords on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing channels, crucial to the success of any business.